AI Insights · Timothy · April 2021
Australia's Top Consumer Finance Apps Q1 2021 Performance Overview
A glance at the performance of Australia's leading Consumer Finance applications in the first quarter of 2021, showcasing download and user engagement trends on a unified platform.
In the first quarter of 2021, Australian consumer finance applications demonstrated varying trends in downloads and weekly active users, as observed from data provided by Sensor Tower. Here's a snapshot of how the top apps fared during this period.
CommBank, the mobile app by Commonwealth Bank of Australia, saw downloads fluctuate around the 30 thousand mark, peaking at 34 thousand in the first week of January before settling to 24 thousand by the end of March. Weekly active users remained robust, with figures hovering around 3.5 million, peaking at 3.7 million towards the end of February.
ANZ Australia experienced a similar pattern in downloads, starting at 13 thousand and reaching a high of 15 thousand in mid-January, but eventually dropped to 11 thousand by March end. Weekly active users started just under 1.2 million and experienced a slight increase, achieving a peak of 1.23 million mid-March before a slight decline to 1.15 million.
Google Wallet by Google LLC showed an initial decline in downloads from 13 thousand to 10 thousand at the beginning of February, but a significant surge occurred from mid-March, with downloads jumping to over 18 thousand. Active user count for Google Wallet started at 155 thousand and saw a modest increase over the quarter, ending at 177 thousand.
Westpac saw its downloads begin at 12 thousand and peak at 14 thousand in early January, with a subsequent drop to about 11 thousand by the close of the quarter. Active users for Westpac showed more volatility, with a notable increase from 846 thousand to a peak of over 1 million in mid-March, followed by a slight decrease to 952 thousand.
NAB Mobile Banking, from National Australia Bank, had downloads commence at 11 thousand and reach 12 thousand in the early weeks, with a dip to 10 thousand by the end of March. Weekly active users started at 1.24 million, saw a decrease to 1.18 million in early February, and then oscillated to end the quarter at 1.21 million.
For more comprehensive insights and detailed performance analytics, Sensor Tower remains the go-to source for app market intelligence.
